How to target customers with no orders in email campaigns

E-commerce experts usually split customers in 3 big groups:

• customers who buy something
• customers who just browse
• customers who already forgot about you

Today will cover last group of customers and i'll show you how to do customers segmentation to reach them using email campaign.

I don't like 5 pages bu*****t introductions, so let's get directly in to the topic.

Problem:

You want to send an email campaign (with x% discount) for customers who didn't bought nothing yet from your store.

Solution (one of them):

Solution described below use Smart Email Marketing extension, but you can use any other extension you like.

Will start by creating new email campaign

Customers segmentation

Add / Edit Sender Details (your store details)

Add Subject. You can use special keywords like {subscriber.firstname}

Design template OR just import the one created special for this case: "Zeus - The Lost son"
Cool name right? :))

Watch video below to see all steps described above + email template import & customize.

Final step: save campaign and then hit send when you want to start sending emails.

If you want to discover more about Smart Email Marketing you can find more info here:
SMART EMAIL MARKETING

P.S. If you use other extension / tool for email campaigns and you like email template from video, write us and you can have it.