Conversion Optimization

No doubts, every e-commerce business has customers who leave store (site) without to buy any product. For sure, your store is no exception. On average conversion rate in e-commerce is between 1-2% (most of them at 1%). In other words, from 100 visitors only 1 will buy something. What if there's some way to convince more visitors to buy something? [...]

Your pricing strategy can be the key to boosting sales. And the human psyche is easy to manipulate. So how can you use psychology to boost your sales? [...]

Conversion rate optimisation or CRO isn’t about increasing traffic to your website, instead it’s about increasing revenue from existing traffic or an even simpler definition: conversion rate optimization is finding why visitors aren’t converting and fixing it. [...]